SS 2025

Strength in Softness

Grace in every step — effortless, intentional, yours

Step into your story

Wear Your Own Story

Each scruff, crease and sole marks tells a story of moments lived, milestones achieved and memories cherished. That's the ethos behind our newest campaign.

"Wear Your Own Story" shot by Amani Azlin, shows off well-worn Nelly's which are like, years ago, fully worn-in sandals and shoes by our leading ladies. Instead of looking raw, the result is artistic and personal, reminding us that every pair has a story worth sharing.

LOCATIONS AROUND KLANG VALLEY AND JOHOR

Meet Us IRL

Bangsar Village, Kuala Lumpur

UG-20 Bangsar Village II

59100 Kuala Lumpur

Open daily
10am to 10pm

Chat with us on WhatsApp

POP-UP: The Campus, Ampang

L1-25 The Campus @ Ampang

Jalan Kolam Air Lama

68000 Selangor


Open daily

10am to 10pm


Chat with us on WhatsApp

Nelissa Hilman x ZORA Designers

14-1, Jalan Padi Emas 1/4

Bandar Baru Uda

81200 Johor Bahru

Weekday 12pm to 8pm
Weekend 11am to 10pm

Closed on Tuesday

Bev C Multi-Label Store

54, Jalan Tan Hiok Nee
80000 Johor Bahru

Thursday to Sunday

10am to 6pm