POTRET RAYA: The Campaign and Collection
"With shoes you root yourself to the ground. With family, it's home"
- Nelissa Hilman
April 2019, Kuala Lumpur: Malaysian footwear label, Nelissa Hilman is proud to announce the release of the brand's Hari Raya campaign and upcoming collection, Potret Raya. Inspired by the poignant family portrait scenes from the film Pulang, the collection celebrates family and togetherness, bringing the nostalgia of years gone by to today's modern and multi-cultural families.
You'll see this celebration of family in the shoes themselves, making up Nelissa Hilman's largest collection yet. With almost 20 styles, each iterated in different colours, materials and heel heights, there's a style for everyone in the family, from adik to nenek. Potret Raya sees the return of some of Nelissa Hilman's most beloved styles, with simple mules and open-toed sandals, as well as brand new designs with a focus on versatile, neutral tones of nude, white, tan, grey and black. Of course there are pops of pastel metallics, an accent colour of deep, rich burgundy and a nod to the '90s with clear PVC and barely there straps.
Look out for classic shapes with modern twists: strappy gold mules with a conical heel, subtle contrast panelling in textured textiles, block heels, skinny heels, wedge heels - there's something for everyone. Of course, staying true to the Nelissa Hilman brand's proudly Malaysian identity, every pair of shoes are handcrafted by artisans here in Malaysia.